Dollar General is a nationwide American retailer of goods priced at $1 or less. Founded in 2002, Dollar General has 12,790 stores as of 2018. As the company has grown, so have their locations in Madera, California.In this article, we will discuss Dollar General’s recent expansion into the Valley and why it might be becoming more popular than ever before.
To begin with, we will go through the history of Dollar General and its founder. Afterwards, we will discuss the reasons why Dollar General became so big in Madera and why it might get even bigger…
Dollar General: History
Dollar General was founded in March 2002, having been launched by the company’s current CEO (and co-founder) Bob Sasser. The business began as an outlet that primarily sold food, home goods, and household products at extremely low prices. Several years after its inception, Dollar General became quite successful and started expanding to new areas across the country. It finally got to Madera in the early 2010s. Since then, Dollar General has become a major shopping center for locals and a popular destination for those from out of town.
Dollar General: Why It’s Growing So Fast In Madera
There are many reasons for Dollar General’s recent success in Madera. To begin with, their low prices are their most defining asset – Dollar General offers shoppers affordable basics at the ultimate discount. Next, their 2,000+ stores are easy to locate throughout America and can be found in some areas that have otherwise been ignored by other big-time retailers. Finally, Dollar General always strives to offer the best shopping experience possible and they usually do an outstanding job of this.
Dollar General’s expansion to Madera is not the only reason for their popularity. Dollar General’s emphasis on offering the lowest prices possible is what has made them so successful in Madera. As we will discuss below, Dollar General may get even bigger than ever in years to come…
The Potential for Further Expansion In Madera And Beyond
Bob Sasser, the founder of Dollar General and its CEO as of 2018, has often mentioned that he wants to make his company a $100 billion business by 2020. If that goal becomes a reality, then the overall size of Dollar General would likely continue growing through the next decade and beyond – especially in areas like Madera where their offerings are cheap and convenient. As Dollar General continues to spread across America, it is possible that the company will eventually get even bigger in Madera than ever before.
Dollar General’s current CEO Bob Sasser has often mentioned his ambitions for Dollar General to be a $100 billion company. Acknowledging that goal, Bob Sasser seems to want to make Dollar General become as big as Walmart and possibly bigger… Maybe bigger than Costco! To reach $100 billion in just six years, Dollar General would have to get a lot bigger in Madera and elsewhere – especially if they are aiming for such an ambitious goal.
Dollar General’s Possible Future Growth in Madera
When talking about Dollar General’s future growth, it is important to mention the significant competition they face. Both Walmart and Costco have a lot of push back from many customers – especially when it comes to their fresh food, house hold products, and other related areas. However, Dollar General have avoided this specific kind of push back by only focusing on low prices.