Over the past few years, there has been a significant shift in the way people consume cocktails. Gone are the days of spending hours at a bar, waiting for a skilled mixologist to craft the perfect drink. Instead, consumers are turning to the convenience of “in a can” cocktails. These pre-mixed, ready-to-drink beverages offer a quick and easy way to enjoy a high-quality cocktail without the hassle of mixing ingredients or measuring proportions. In this article, we will explore the rise of the “in a can” cocktail, its impact on the beverage industry, and the reasons behind its growing popularity.

The Convenience Factor

One of the primary reasons for the surge in popularity of “in a can” cocktails is their convenience. With our increasingly busy lifestyles, many consumers are looking for ways to enjoy their favorite drinks without the time-consuming process of mixing ingredients. “In a can” cocktails provide a solution to this problem by offering a ready-to-drink option that can be enjoyed straight from the can or poured over ice.

Case Study: The Success of the RTD Cocktail Market

The success of the ready-to-drink (RTD) cocktail market is a testament to the convenience factor. According to a report by Grand View Research, the global RTD cocktail market is expected to reach a value of $1.63 billion by 2025, growing at a compound annual growth rate (CAGR) of 4.8%. This growth can be attributed to the increasing demand for convenience and the rising popularity of “in a can” cocktails.

The Craft Revolution

While convenience is a significant factor driving the popularity of “in a can” cocktails, it is not the only reason behind their rise. Craft cocktails have been gaining traction in recent years, with consumers seeking unique and high-quality drinks. The “in a can” cocktail trend has tapped into this desire for craft beverages by offering a wide range of flavors and innovative combinations.

Example: The Rise of Artisanal Canned Cocktails

Artisanal canned cocktails, such as those produced by brands like Cutwater Spirits and Two Chicks Cocktails, have gained a loyal following among cocktail enthusiasts. These brands focus on using premium ingredients and carefully crafted recipes to deliver a high-quality drinking experience. The success of these artisanal canned cocktails demonstrates that consumers are willing to pay a premium for convenience without compromising on taste or quality.

The Environmental Impact

Another factor contributing to the rise of “in a can” cocktails is their positive environmental impact. Traditional cocktail consumption often involves single-use plastic straws, stirrers, and disposable cups. In contrast, canned cocktails eliminate the need for these wasteful items, as they can be enjoyed directly from the can or poured into a reusable glass.

Statistics: The Environmental Benefits of Canned Cocktails

  • According to the Aluminum Association, nearly 75% of all aluminum ever produced is still in use today, making it one of the most recycled materials in the world.
  • A study by the Can Manufacturers Institute found that aluminum cans have a recycling rate of 49.8%, compared to just 34.7% for glass bottles.
  • By choosing canned cocktails over traditional cocktails, consumers can significantly reduce their environmental footprint and contribute to a more sustainable future.

The Future of “In a Can” Cocktails

As the demand for convenience and craft beverages continues to grow, it is clear that “in a can” cocktails are here to stay. The market is expected to witness further innovation and expansion, with new flavors, brands, and packaging formats entering the scene.


1. Are “in a can” cocktails as good as those made by a skilled mixologist?

While “in a can” cocktails may not offer the same level of customization as those made by a skilled mixologist, they can still deliver a high-quality drinking experience. Many brands focus on using premium ingredients and carefully crafted recipes to ensure that their canned cocktails taste just as good as those made from scratch.

2. Can I customize the flavors of “in a can” cocktails?

While the flavors of “in a can” cocktails are pre-mixed, some brands offer a variety of options to cater to different tastes. For example, some brands may offer different fruit-infused variations of a classic cocktail, allowing consumers to choose their preferred flavor profile.

3. Are canned cocktails more expensive than traditional cocktails?

Canned cocktails can vary in price depending on the brand and the quality of ingredients used. While some canned cocktails may be more expensive than their traditional counterparts, they often offer a higher level of convenience and quality, making them worth the investment for many consumers.

4. Can I recycle the cans after consuming the cocktails?

Yes, aluminum cans are highly recyclable. By disposing of the cans in the appropriate recycling bin, consumers can contribute to the circular economy and reduce their environmental impact.

5. Are “in a can” cocktails only available in select locations?

No, the popularity of “in a can” cocktails has led to their availability in a wide range of locations, including liquor stores, supermarkets, and online platforms. Consumers can easily find their favorite canned cocktails in their local area or order them online for delivery.


The rise of the “in a can” cocktail is a testament to the changing preferences and lifestyles of consumers. The convenience, craft quality, and positive environmental impact of these ready-to-drink beverages have made them a popular choice among cocktail enthusiasts. As the market continues to evolve, we can expect to see further innovation and expansion in the “in a can” cocktail space, offering consumers even more options to enjoy their favorite drinks with ease.